Wonder City Stories
Recently several of us were lamenting the fact that one can post a fanart on Tumblr and get 5 notes from close friends, and then you post a silly ostrich video or a photo of Carrie Fisher and Warwick Davis, and it goes viral. I grumbled about the sordid world of marketing, and heavenscalyx asked me for tips about marketing Wonder City Stories, her superhero-genre book with an ensemble cast of LBGTQ+ characters, PoCs, and other types of people whom the comics genre tends to underrepresent.
And I didn't have a good answer. Other than plugging it on my blogs (as I am doing here), I don't know. My marketing game is not that strong. I understand enough to know why some things go viral, but I don't know how to make other things go viral. So I've been wracking my brains ever since.
( Some ideas... )